Loog GuitarsRafael Atijas; Designer
New York

The Loog Guitar started as an academic project in 2010 when Rafael Atijas developed the concept as his Master’s thesis at New York University. In March 2011, The Loog Guitar was launched via Kickstarter. We set the goal to raise $15,000 and instead ended up raising $65,618 from people all over the world who believed in the project and wanted to play a part in bringing this idea to life. Thanks to them, the Loog Guitar is now a reality.

Loog Guitars is driven by a passion for music and sustainable design. We source our wood only from responsibly managed forests and are committed to quality and safety standards that meet or exceed government regulations.

We started this company because we love guitars and we believe that building them is an essential part of understanding and loving the instrument. When you build your own guitar you develop a deep connection with it. We want to share this experience with our customers and that is why The Loog Guitar ships unassembled for parents and children to build them at home.