The Optimist Co.
Devin Donaldson; Founder
Cape Cod, MA


The Optimist Co. started after Devin suffered an asthma attack using a leading "green" cleaning product. She looked to the product label and could barely tell what the ingredients were let alone what triggered her asthma attack. She turned her frustration into a commitment to developing products that use trusted, easy-to-recognize and non-toxic ingredients. Rediscover what soap can do and go back to basics with us while effectively fighting the grime in your home. 

Become an optimist!